From Idea to First Sale.
From First Sale to Scale.
Launching brands people love—and businesses that grow
For nearly 20 years I’ve helped founders launch and grow consumer product brands: setting up the business the right way, building a brand people remember, getting the product made, and finding the customers who buy it.
Getting ready to launch? I’ll guide you through every step, in the right order, from idea to first sale.
Already selling? I’ll help you sharpen your positioning, find the channels that work, and build the marketing and team to scale.
Part strategist.
Part operator.
Part trusted sounding board.
Building a brand is exciting.
It’s also messy.
One day you’re choosing a name or a business structure. The next you’re approving samples, pricing your product, planning a photoshoot, troubleshooting your email platform, or trying to decide which opportunity deserves your attention first.
That’s where I come in.
I’ve been the founder: for seven years I built my own children’s brand, Bundle, including a SoHo flagship. Since then I’ve helped brands like Faherty, The Mahjong House and Soft Animal launch and grow, including taking The Mahjong House from pre-launch to 200+ retailers and features on The Today Show and Oprah’s Mother’s Day list.
I bring the strategic perspective of an executive, the financial discipline of my investment banking background, and the practical mindset of someone who genuinely enjoys getting into the weeds.
Me, my work, and my clients:
I’ve been a founder too.
Hi, I’m Allison.
From business setup to brand, production and growth.
Services
Faherty, The Mahjong House, Soft Animal and more.