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Launching New Brands.

Accelerating Existing Brands.

Allison has nearly 20 years of experience in starting and growing businesses. Trained by a top-tier investment bank and experienced in working with companies ranging in size from one employee to 27,000, she brings insight, innovation, and implementation to clients in the fashion, design, and wellness industries.

Since launching her eponymous advisory practice in 2017, Allison has successfully launched multiple brands including The Avenue, Savor + Sweat, and Soft Animal

She has also helped accelerate the growth of several existing brands including Faherty, Mignonne Gavigan, Teggy French, M Naeve, Highland Duds, Haute Headquarters, and more.

A few noteworthy clients

About Allison O'Neill

In 2017, Allison launched her eponymous brand advisory practice. Since then she has worked with dozens of clients including Mignonne Gavigan, The Avenue, Faherty, Savor + Sweat and Soft Animal

Allison currently resides in Houston with her husband, two daughters, and German Shepherd dog. When not working, she enjoys spending time with her family, teaching HIIT classes, playing tennis, and hosting parties. 

Before consulting, Allison spent seven years running Bundle, a Soho store and e-commerce site broadly recognized by press, stylists, and parents as the destination for stylish children’s clothes and gifts. At Bundle, Allison was responsible for all aspects of the business including strategic planning, buying, merchandising, marketing, operations, and talent management.

While running Bundle, Allison served as a retail expert for several media outlets, as seen in Forbes and Business Insider, and The Federal Reserve Bank of NY

Prior to opening Bundle, Allison spent four years at Lehman Brothers, working directly for the Chief Administrative Office of Lehman’s fastest-growing division, Investment Management. In this role, she focused on the division’s highest priority initiatives and wrote division-wide communications for the CAO and Global Head of the division. While at Lehman, Allison also earned her MBA from NYU’s Stern School of Management, with dual concentration in Entrepreneurship and General Management.

Allison began her career as a Research Assistant at Standard & Poor’s in the Global Insurance Ratings group and quickly rose through the ranks, becoming a Ratings Analyst with her own accounts within 3 years. She contributed regularly to industry research publications and was frequently quoted in the press, as seen here and here.


Start Ups

Starting a business is a tall task. Having done it multiple times, Allison can help you setup all aspects of your business, allowing you to focus on creating and differentiating.

Start Ups

Business plan writing and editing • Market research • Staffing • Systems selection

Business Development

Allison creates long-term, measurable value for her clients by building customer programs, developing new markets, and creating meaningful relationships.

Business Development

New market analysis and expansion planning • New product development • Partnerships • Referral programs • Competitor analysis

Organization & Culture

Allison builds systems that make success easier. From interviewing standards, to HR policies and retention plans, Allison will help you create an inspiring and efficient culture.

Organization & Culture

Hiring strategies • Staff planning • Employee policies and training • Retention plans • Performance evaluation systems


The marketing landscape changes daily. Allison stays ahead of the curve and deploys technologies that build brand awareness and increase sales.


Email marketing campaigns and triggered flows • Affiliate and Influencer Marketing • Content planning • Customer profiles • Mailers and catalogs • Grassroots campaigns


Allison has done it all when it comes to retail – from in-store sales and events to detailed merchandising plans; she offers a full suite of retail services.


Ecommerce • Buying • Merchandising • Store openings • Trade shows • Sample sales • Event planning • Holiday planning

Social Media

By implementing proven paid and organic social media strategies that build your following, Allison increases social engagement and generates real ROI.

Social Media

Organic content • Paid campaigns • Contests & sweepstakes • Influencer relationships

Work with Allison