“Allison is exactly what our creative business needed to build a solid foundation as we launched an e-commerce site. She had a wealth of knowledge around retail, digital marketing, packaging, shipping logistics and so many other critical facets of the business that proved invaluable. She also had a strong pulse on our team’s talents and successfully outlined our job descriptions to play up every individual’s strengths. The success of our start-up is in large part due to Allison’s organization, numbers sense, network and astute problem solving skills. She will get the job done in record time and not just meet but surpass your goals. As a consultant, she will take on any challenge, be it creative or more business-minded, and return with a digestible deliverable that always has your business’s best interests in mind.”
Molly McConn, Editorial Director & Assistant Buyer, The Avenue

Allison’s projects generally fall into one of the following six categories:

  • Business Development

    Allison creates long-term, measurable value for her clients by building customer programs, developing new markets, and creating meaningful relationships.

    • New market analysis and expansion planning
    • New product development
    • Partnerships
    • Referral programs
    • Competitor analysis
  • Marketing

    The marketing landscape changes daily. Allison stays ahead of the curve and deploys technologies that build brand awareness and increase sales.

    • Email marketing campaigns and triggered flows
    • Affiliate and Influencer Marketing
    • Content planning
    • Customer profiles
    • Mailers and catalogs
    • Grassroots campaigns
  • Social Media

    By implementing proven paid and organic social media strategies that build your following, Allison increases social engagement and generates real ROI.

    • Organic content
    • Paid campaigns
    • Contests & sweepstakes
    • Influencer relationships
  • Retail

    Allison has done it all when it comes to retail – from in-store sales and events to detailed merchandising plans; she offers a full suite of retail services.

    • Ecommerce
    • Buying
    • Merchandising
    • Store openings
    • Trade shows
    • Sample sales
    • Event planning
    • Holiday planning
  • Start Ups

    Starting a business is a tall task. Having done it twice, Allison can help you setup all aspects of your business, allowing you to focus on creating and differentiating.

    • Business plan writing and editing
    • Market research
    • Staffing
    • Systems selection
  • Organization & Culture

    Allison builds systems that make success easier. From interviewing standards, to HR policies and retention plans, Allison will help you create an inspiring and efficient culture.

    • Hiring strategies
    • Staff planning
    • Employee policies and training
    • Retention plans
    • Performance evaluation systems